Thursday, March 25, 2010

Reading Discussion Chapter 14

In the comments, ask one question about the reading, and answer one of your classmates questions.

9 comments:

  1. What are the strategies to convey an idea in ads with a communication style to the content of the message?

    ReplyDelete
  2. Their are six contrasting strategies to convey an idea in ads: rational, emotional, serious, humorous, realistic, and exaggerated.

    What questions do you have to make in order to develop a story?

    ReplyDelete
  3. The questions you have to make in order to develop a story are: Whose story is it?, When should the story begin and end?, Where does the story occur?, Why did the tragedy occur?, and What is the story really about?.

    ReplyDelete
  4. What are the three common approaches to non-narrative?

    ReplyDelete
  5. Three common approaches to non-narrative are the categorical approach, the rhetorical approach, and the abstract approach.

    ReplyDelete
  6. How many seconds does an ad have to last in order to command attention, make a favorable impression, and influence consumer behavior?

    ReplyDelete
  7. In order to draw attention and influence consumers, an ad has to last 15 seconds.

    Why is the closing sequence in a mystery story as important as the opening sequence ?

    ReplyDelete
  8. A: A powerful closing sequence can reveal an elusive truth, resolve outstanding conflicts, pose a question, or hammer home an important point.

    Q: In a 15 second ad what must it present in those 15 seconds?

    ReplyDelete
  9. A 15 second ad must command attention, make a favorable impression and influence consumer behavior to well represent a 15 second narrative.

    ReplyDelete