EXTRA CREDIT

UNIT V: Scale and Context

OBJECTIVE: To explore how an object’s intended use, materials, context, and installation can influence its aesthetic and social make up.

GOAL: Investigate protest and persuasion through the shop drop medium.

PROJECT: I can haz kitteh - Shop Drop

PROCESS:
1. Let’s go Shopping!
2. Come to class with an object that relates to your sense of identity, but which you don’t mind losing. You can use an object you already own, or purchase something specifically for this project.
2.5 Discuss your idea with Mr. Mosher.
3. Modify your object to make a statement about you, capitalism, consumerism, and / or society. What is the concept behind your piece?
4.5 Bring your modified and repackaged object into class and have Mr. Mosher look at it for final feedback before you drop it.
4. Return your object to the store where it was originally purchased, or to a store that carries a similar product. Just go in and leave it on the shelf / hanger next to the normal ones. This is called Shop Dropping. What message are you trying to portray to whoever finds it? Who is your target audience?
5. Document your installation. Be stealthy! Bring a friend to be a look out / assistant.
6. Leave your object at the store for someone to buy.
7. For the crit, post a photo of your shop dropped piece (detail and as seen in your store installation) and a 250 word essay describing the process and reasoning behind your piece to the blog.

VOCABULARY: form, function, analogy, appropriation, layering, metaphor, cliché, hybrid, iconography, simile, stereotype

REFERENCES: Survival Research Laboratory, Yes Men, Barbie Liberation Organization, Blue Man Group

DUE: 28 November 2011

GRADING: 5pts
• 1 - Gestalt
• 1 – Communication
• 1 – Blog Content
• 1 – Concept
• 1 – Craft